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'The Bards Corner' is a relatively commonly used name given to groups who are fans of things that are usually mythical, fantasy or historical. There are many groups named this that you'll find on the internet. This method of naming ourselves as groups or individuals is common to the internet and is interesting to observe. It seems that having an online identity is very important to us. This doesn't just apply to names such as The Bards Corner, it applies very importantly to people who want to set themselves up to make money online.
Notice how the top earners online, be it a Super Affiliate, Ad Sense Master or Internet Passive Income Guru, all seem to have their names secured in a niche industry on the internet. When you think of the Coca Cola brand, what comes to mind? Does an image of a red can with words Coca Cola written in white display in your mind's eye, or perhaps a coke bottle? Likewise we must pick our niche on the internet and brand our name accordingly. 'The Bards Corner' seems to be a good identity for some but now it has been used by quite a few groups that it isn't really worth taking if you're just building an identity. Be known for doing good in 1 area before moving on to the next project.
Here are the things we need:
1) A website that belongs to you. Even though an affiliate can utilize the merchants affiliate page, it is still preferred to have your own website. This allows you to present the sales/business opportunity in your own words and pre sell the product, before sending your visitor to the merchants sales page.
2) Auto Responder and Opt In box. Your visitors will most likely not make a purchase on the 1st attempt and when they leave your site, you will not see them again. Don't forget, there are also other competing sites that want a share of the sale too. So do capture your visitors details with an auto responder opt in box and follow up with a series of emails. For ideas on what to write, you can use information found on the merchants site and re-express them in your own words. Follow up emails reinforces your brand name in the mind of your readers. Respectful persistence wins sales.
3) Photograph & Signature. A picture paints a thousand words. Scan a groomed, smiling photo of yourself and your a penned signature. This adds that personal touch to let your audience know you are a real person. When your readers establish a connection with you on a personal note, they will make a purchase based on your recommendation.
4) Audio. Do you have a nice speaking voice? If so, combine this with your photograph and signature to humanize your website and establish rapport with your audience. You'll need a recording software and a microphone. Internet audio streaming software you can use are BYOAudio and Audio Generator.
5) Blog. A blog can be an addon to your main website or be used as a free alternative to a website, at least until you are generating profits. You can combine every aspect of name branding mentioned in the above points into your free blog. Update your blog at regular consistent intervals with content specific to your vision. If you're into internet passive income programs, then write about that topic and do not deviate. It is ok to write about other matters that lead to the finalization of the end goal. Refrain from writing about off topic content so as to keep your message and theme consistent. One way to keep your readers posted about your content is to use RSS feeds. Check out Feed Burner for their free service.
6) A Domain name. You can register a domain name and forward it to point at your Blog. 'The Bards Corner' are easily found (all of them). Domains names didn't really help with this but it usually is a very important factor. Remember, that identity is a bit of fun, you're looking for a serious investment here. Use the domain masking feature that allows your website to have a professional look. This will allow www.yourdomain.blogspot.com to appear as www.yourdomain.com
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